PWC Monthly Marketing Webinar Series (free)

Marketing isn’t just strategy. It is human behavior. In this 45 minute session, we’ll explore the psychology behind why people buy, what makes a message stick, and how understanding emotion can change the way you sell.

When
December 16th→ 6:30 pm to 7:15 pm (Arizona time)

Where
Live on Google Meets → link sent after registration

Who it’s for
Women entrepreneurs, creatives, and small teams who want marketing that feels honest, effective, and rooted in real behavior.

What you’ll learn

→ The psychology of decision making in marketing
→ Why emotion beats logic in brand connection
→ How to use behavior driven strategy without manipulation
→ Practical prompts to apply the ideas this week

Why this matters

People choose with emotion and justify with logic. When you understand how attention, memory, trust, and motivation work, your offers land faster and your message sticks longer.

How it works

→ 30 minute training
→ 15 minute Q and A
→ Downloadable mini worksheet
→ Replay sent to all registrants

Key takeaways

→ Clear steps to align message, offer, and audience behavior
→ Simple checks to make copy more memorable
→ A framework to use emotion without gimmicks
→ Prompts to test and measure what resonates

Your host

Phoenix Women’s Club: a women’s business collective focused on accessible education, community, and practical tools. This series is built to help you grow with clarity and integrity.

Accessibility and community values

→ Come as you are
→ Cameras on or off is welcome
→ Questions are encouraged
→ Respect for all women and identities in our space

Register

Save your seat to receive the Google Meets link, reminders, and the replay. Spots are limited to keep Q and A useful.