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Attention is the New Currency

PWC Monthly Marketing Webinar Series

Attention is not earned through volume or pressure. It’s earned through emotion, clarity, and consistency. In this 45 minute session, we’ll explore what truly makes people stop scrolling, how attention works in the brain, and how to create marketing that builds trust — not burnout.

When
January 20th→ 6:30 pm to 7:15 pm (Arizona time)

Where
Live on Google Meets → link sent after registration

Who it’s for
Women entrepreneurs, creatives, and small teams who want marketing that feels honest, effective, and rooted in real behavior.

Ticket Cost
General: $10.00
Founders Level PWC Members: free

What you’ll learn

→ What your audience is really paying you with
→ The psychology of attention and connection
→ Turning visibility into lasting trust
→ Why consistency matters more than constant posting

Why this matters

People don’t buy because you post more. They buy because they trust you. When you understand how attention and emotion work together, your marketing becomes more intentional, sustainable, and effective.

How it works

→ 30 minute training
→ 15 minute Q and A
→ Downloadable mini worksheet
→ Replay sent to all registrants

Key takeaways

→ How to spot the difference between reach and real connection
→ Simple ways to create content that keeps attention longer
→ How to use emotion strategically, without manipulation
→ A clear framework for building long term trust with your audience

Your host

Phoenix Women’s Club: a women’s business collective focused on accessible education, community, and practical tools. This series helps you grow your business with clarity, confidence, and community support.

Accessibility and community values

→ Come as you are
→ Cameras on or off is welcome
→ Questions are encouraged
→ Respect for all women and identities in our space

Register

Ticket Cost
General: $10.00
Founders Level PWC Members: free

Save your seat to receive the Google Meets link, reminders, and the replay. Spots are limited to keep Q and A useful.

$10.00
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January 18

Content Creation + Connection

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Next
January 31

Community Over Coffee: The Power of Connecting