PWC Monthly Marketing Webinar Series
Buying is an emotional regulation decision before it’s a logical one. In this 45 minute session, we’ll break down why people are actually purchasing relief from discomfort, uncertainty, or overwhelm, and how marketing that names emotional tension builds demand without pressure.
When
February 17th from 6:30 pm to 7:15 pm (Arizona time)
Where
Live on Google Meets
→ Link sent after registration
Who it’s for
Women entrepreneurs, creatives, and small teams who want to understand why people buy, not just how to sell, and who want marketing that feels ethical, human, and effective.
Ticket Cost
General: $10.00
Founders Level PWC Members: Free
What you’ll learn
→ What discomfort your audience is actually trying to escape
→ How emotional relief drives buying behavior
→ The difference between logical benefits and emotional permission
→ How to translate internal pain into clear, ethical messaging
Why this matters
People don’t buy because you explain your offer better. They buy when something inside them feels understood. When your marketing reflects emotional reality, it creates clarity, trust, and relief, without manipulation or urgency tactics.
How it works
→ 30 minute training
→ 15 minute Q and A
→ Downloadable mini worksheet
→ Replay sent to all registrants
Key takeaways
→ How to identify the emotional tension behind buying decisions
→ How to speak to relief without fear-based marketing
→ Why naming discomfort builds trust faster than selling solutions
→ A simple framework for creating demand without pressure
Your host
Phoenix Women’s Club: a women’s business collective focused on accessible education, community, and practical tools. This series helps you grow your business with clarity, confidence, and community support.
Accessibility and community values
→ Come as you are
→ Cameras on or off is welcome
→ Questions are encouraged
→ Respect for all women and identities in our space
Register
Ticket Cost
General: $10.00
Founders Level PWC Members: free
Save your seat to receive the Google Meets link, reminders, and the replay. Spots are limited to keep Q and A useful.