PWC Monthly Marketing Webinar Series
When people feel pushed, their brain pushes back. In this 45-minute live session, you’ll explore the psychology of resistance, autonomy, and self-persuasion and learn how to market in a way that allows buyers to arrive at their own “yes” without manipulation, pressure, or force.
This session is grounded in behavioral psychology and decision-making science, designed for women entrepreneurs who want to sell in a way that feels calm, respectful, and sustainable.
When
March 17th from 6:30 pm to 7:15 pm (Arizona time)
Where
Live on Google Meets
→ Link sent after registration
Who it’s for
Women entrepreneurs, creatives, and small teams who want to sell without convincing, persuade without pressure, and build trust that lasts beyond a single transaction.
Ticket Cost
General: $10.00
Founders Level PWC Members: Free
What you’ll learn
→ Understand why convincing triggers psychological resistance
→ Recognize the role autonomy plays in buying decisions
→ Create messaging that invites self-persuasion instead of pushback
→ Reduce friction in your marketing without adding pressure
Why this matters
Convincing doesn’t create confidence. It creates defense.
When buyers feel their autonomy is protected, trust increases and resistance drops. Understanding how the brain reacts to pressure allows you to design marketing that feels supportive instead of salesy—and converts because people feel safe choosing for themselves.
How it works
→ 30 minute training
→ 15 minute Q and A
→ Downloadable mini worksheet
→ Replay sent to all registrants
Key takeaways
→ How to identify when your marketing is creating resistance instead of clarity
→ Simple ways to protect buyer autonomy in your messaging
→ How to shift from persuasion to self-persuasion
→ A clear framework for reducing pushback without reducing conversion
Your host
Phoenix Women’s Club: a women’s business collective focused on accessible education, community, and practical tools. This series helps you grow your business with clarity, confidence, and community support.
Accessibility and community values
→ Come as you are
→ Cameras on or off is welcome
→ Questions are encouraged
→ Respect for all women and identities in our space
Register
Ticket Cost
General: $10.00
Founders Level PWC Members: free
Save your seat to receive the Google Meets link, reminders, and the replay. Spots are limited to keep Q and A useful.