PWC Monthly Marketing Webinar Series
A live psychology-based marketing session
When people feel pushed, their brain pushes back.
In this 45-minute live session, you’ll explore why pressure creates resistance and how buying decisions change when people feel their autonomy is protected. This conversation focuses on the psychology behind decision friction—why convincing, over-explaining, or urgency often backfires—and how to design marketing that allows buyers to arrive at their own “yes.”
Grounded in behavioral psychology and decision-making science, this session is designed for women entrepreneurs who want selling to feel calm, respectful, and sustainable.
When
March 17th from 6:30 pm to 7:15 pm (Arizona time)
Where
Live on Google Meets
→ Link sent after registration
Who it’s for
Women entrepreneurs, creatives, and small teams who want to sell without convincing, persuade without pressure, and build trust that lasts beyond a single transaction.
Ticket Cost
General: $10.00
Founders Level PWC Members: Free
What you’ll learn
→ Why convincing triggers psychological resistance
→ How autonomy influences buying behavior
→ How to shift from persuasion to self-persuasion
→ Ways to reduce friction without adding urgency or pressure
Why this matters
Buying decisions don’t break down because people need more information—they break down when people feel pushed.
When autonomy is respected, trust increases and resistance drops. Understanding how the brain responds to pressure allows you to create marketing that feels supportive instead of sales-driven—and converts because people feel safe choosing for themselves.
How it works
→ 30 minute training
→ 15 minute Q and A
→ Downloadable mini worksheet
→ Replay sent to all registrants
Key takeaways
→ How to recognize resistance in your current messaging
→ Simple ways to protect buyer autonomy
→ A clear framework for reducing pushback
→ How to maintain conversion without convincing
Your host
Phoenix Women’s Club: a women’s business collective focused on accessible education, community, and practical tools. This series helps you grow your business with clarity, confidence, and community support.
Accessibility and community values
→ Come as you are
→ Cameras on or off is welcome
→ Questions are encouraged
→ Respect for all women and identities in our space
Register
Ticket Cost
General: $10.00
Founders Level PWC Members: free
Save your seat to receive the Google Meets link, reminders, and the replay. Spots are limited to keep Q and A useful.