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Buying is an emotional regulation decision before it’s a logical one.
In this 45-minute live session, you’ll learn why people are actually purchasing relief from discomfort, uncertainty, or overwhelm and how to create marketing that names emotional tension without pressure, manipulation, or burnout tactics.
This session is rooted in real behavioral psychology, not trends or hype. It’s designed for women entrepreneurs who want their marketing to feel honest, clear, and effective.
You’ll learn how to:
→ Identify the discomfort your audience is trying to escape
→ Understand how emotional relief drives buying behavior
→ Translate internal pain into clear, ethical messaging
→ Build demand through clarity instead of urgency
What’s included:
→ 30-minute live training
→ 15-minute Q&A
→ Downloadable mini worksheet
→ Replay sent to all registrants
Event details:
Live on Google Meets
February 17th | 6:30–7:15 PM (Arizona time)
Link sent after registration
Who this is for:
Women entrepreneurs, creatives, and small teams who want to understand why people buy and create marketing that builds trust instead of exhaustion.
Ticket pricing:
General Admission: $10
Founders Level PWC Members: Free
Hosted by Phoenix Women’s Club, a women’s business collective focused on accessible education, community, and practical tools for sustainable growth.
Save your seat to receive the live link, reminders, and replay. Spots are limited to keep the Q&A valuable.
Buying is an emotional regulation decision before it’s a logical one.
In this 45-minute live session, you’ll learn why people are actually purchasing relief from discomfort, uncertainty, or overwhelm and how to create marketing that names emotional tension without pressure, manipulation, or burnout tactics.
This session is rooted in real behavioral psychology, not trends or hype. It’s designed for women entrepreneurs who want their marketing to feel honest, clear, and effective.
You’ll learn how to:
→ Identify the discomfort your audience is trying to escape
→ Understand how emotional relief drives buying behavior
→ Translate internal pain into clear, ethical messaging
→ Build demand through clarity instead of urgency
What’s included:
→ 30-minute live training
→ 15-minute Q&A
→ Downloadable mini worksheet
→ Replay sent to all registrants
Event details:
Live on Google Meets
February 17th | 6:30–7:15 PM (Arizona time)
Link sent after registration
Who this is for:
Women entrepreneurs, creatives, and small teams who want to understand why people buy and create marketing that builds trust instead of exhaustion.
Ticket pricing:
General Admission: $10
Founders Level PWC Members: Free
Hosted by Phoenix Women’s Club, a women’s business collective focused on accessible education, community, and practical tools for sustainable growth.
Save your seat to receive the live link, reminders, and replay. Spots are limited to keep the Q&A valuable.